{"id":6096,"date":"2026-01-17T12:56:02","date_gmt":"2026-01-17T12:56:02","guid":{"rendered":"https:\/\/outdoorthrill.cfd\/?p=6096"},"modified":"2026-01-17T12:56:02","modified_gmt":"2026-01-17T12:56:02","slug":"how-kettering-town-sponsorship-deal-changed-football-for-ever","status":"publish","type":"post","link":"https:\/\/outdoorthrill.cfd\/?p=6096","title":{"rendered":"How Kettering Town sponsorship deal changed football for ever"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Dougan reportedly stripped the lettering back to just &#8220;Kettering T&#8221;, but this was not accepted either.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It was strange because all of a sudden the front of the shirt was the object everyone noticed, whereas before it was the back,&#8221; recalls Suddards, now 72.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Derek took the shirt by the scruff of the neck and went ahead and did it, much to the annoyance of the powers that be.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Dougan argued he was one of many commercial managers in football who wanted to secure more money for their clubs.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The clubs are horrified that they are denied the opportunity of bringing additional money into the game,&#8221; he told the BBC in 1976. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I feel, quite honestly, that I&#8217;ve got to take the bull by the horns.&#8221;<\/p>\n<\/div>\n<p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dougan reportedly stripped the lettering back to just &#8220;Kettering T&#8221;, but this was not accepted either. &#8220;It was strange because all of a sudden the front of the shirt was the object everyone noticed, whereas before it was the back,&#8221; recalls Suddards, now 72. &#8220;Derek took the shirt by the scruff of the neck and<\/p>\n","protected":false},"author":1,"featured_media":6097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football"],"_links":{"self":[{"href":"https:\/\/outdoorthrill.cfd\/index.php?rest_route=\/wp\/v2\/posts\/6096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outdoorthrill.cfd\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outdoorthrill.cfd\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outdoorthrill.cfd\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/outdoorthrill.cfd\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6096"}],"version-history":[{"count":0,"href":"https:\/\/outdoorthrill.cfd\/index.php?rest_route=\/wp\/v2\/posts\/6096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outdoorthrill.cfd\/index.php?rest_route=\/wp\/v2\/media\/6097"}],"wp:attachment":[{"href":"https:\/\/outdoorthrill.cfd\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outdoorthrill.cfd\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outdoorthrill.cfd\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}