Dougan reportedly stripped the lettering back to just “Kettering T”, but this was not accepted either.
“It was strange because all of a sudden the front of the shirt was the object everyone noticed, whereas before it was the back,” recalls Suddards, now 72.
“Derek took the shirt by the scruff of the neck and went ahead and did it, much to the annoyance of the powers that be.”
Dougan argued he was one of many commercial managers in football who wanted to secure more money for their clubs.
“The clubs are horrified that they are denied the opportunity of bringing additional money into the game,” he told the BBC in 1976.
“I feel, quite honestly, that I’ve got to take the bull by the horns.”
